Dove’s #speakbeautiful Campaign Speaks To Me


This past weekend at Blogalicious, I learned about Dove’s #speakbeautiful campaign. Launched earlier this year, this campaign worked with Twitter to measure how much negative talk women come across in Tweets. The sad truth: 80 percent of women come across negativity, and 72 percent of girls are criticized each week.

That sucks.

As author and blogger Luvvie Ajayi pointed out during her talk on the subject last week, girls are getting their self-esteem from their interactions on social media. But it’s not our “job to walk around looking like a billboard,” she said.


Luvvie Ajayi speaking at Blogalicious for Dove’s #speakbeautiful campaign. (The quote is from her book, which is amazing and hilarious!)

And she’s so right. We have unbelievable pressure coming at us these days from all directions — family, friends, TV, movies, magazines, and the biggest impact for most young people is social media.

I have to admit that I’m guilty of this myself. I look at Instagram or Pinterest sometimes and think: “Why don’t I look like that?” I may be envying someone’s waist or legs or hair or wardrobe — whatever it is, as the saying goes, “comparison is the thief of joy.” Even though I know that I possess many great attributes, when comparing myself to someone else, all of those confidence-boosting thoughts about myself fly right out of my brain. Instead I’m left with sadness, jealousy and even anger.

It’s not healthy.

I love the idea of Dove’s #speakbeautiful campaign to encourage us to speak kindly to one another. Spread the love, spread the compliments, spread the joy. Focus on the positive and let it overwhelm and drive out the negative. Speak beautifully!

The Dove suite at Blogalicious! They treated attendees to facials, foot massages and makeovers.

The Dove suite at Blogalicious! They treated attendees to facials, foot massages and makeovers.

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